Friday, July 3, 2009

How Effective Is Dermalash?

Dermalash - At A Glance

With a graduate degree in Chemistry and an MBA in Marketing from rigorous universities in India, DermaQuest CEO and founder Sam Dhatt developed over 700 skincare formulations for some of the industry’s leading skincare and cosmetic giants. In 1999, Dhatt applied that knowledge and experience to his own skincare brand, DermaQuest Skin Therapy Inc. The privately-held Hayward, California-based company has earned a world-wide reputation for proprietary front-running skincare formulations that are innovative and effective results whether used at home or professionally.

With the virtual environment of a true clinical manufacturer, DermaQuestInc.com, in its pale gray and white color scheme, the left menu bar provides its navigation links to the product lines, the company history, the ingredient technology, media mentions, testimonials, the professional’s portal, product locator and the mailing list. On the right is a flash banner of the brand’s latest products. Below features the hottest product media endorsements, and a product image link to the company’s product lines. The bottom menu bar links visitors to the company contact page, the frequently asked questions, the employment page and the legal disclaimers.

Dermalash - Facts

DermaQuest divides its product offerings into three separate lines; the Masters, Age Management, Acne Management, Therapeutic Products and Professional Care lines. Within the Agement Management line, DermaQuest offers over 15 products that include every skincare stage and need. Also in that line is DermaQuest’s eyelash conditioning treatment, Dermalash. Dermalash promises to protect lashes from the daily abuse brought about due to allergies, cosmetics and the environment while stimulating them to a stronger, longer and more voluminous state. Although the purchase of DermaLash isn’t available on the DermaQuest Inc website, it can be purchases at salons, spas and at some online retailers for about $93. Applied like eyeliner the third party retailers listed such ingredients as “Eye Lashes Growth Promoter Complex”, wheat and soy protein, various glycols, extracts and Biotin.

While the reviews for DermaQuest’s Dermalash weren’t numerous, the average rating was above average.

Dermalash - Positive Features

  • Dermalash received above average reviews and a positive mention of a popular television show.
  • Dermalash claims to produce long lush lashes in spite of the common environmental hazards that cause them to break or become brittle.
  • At a cost under $95, Dermalash is cheaper than its competitors.

Dermalash - Negative Features

  • DermaQuest doesn’t list Dermalash’s ingredients.
  • While the ingredients are listed on online retail sites, Dermalash’s “Eye Lashes Growth Promoter Complex” remains undefined.
  • DermaQuest provides no specific testimonials, result photos or clinical research to support its claims for Dermalash.
  • Purchase of DermaQuest products, including Dermalash cannot be made from its website.

Dermalash - Conclusion

While the lower cost, the media praise and the suggestion of natural ingredients makes Dermalash appealing, the mystery behind its Eye Lashes Growth Promoter complex and the lack of evidence to support its effectiveness on the brand website is unsettling. While the online third-party reviews were positive there were simply not enough of them to surpass the other brands. If cost is the main concern and the ingredient ambiguity isn’t a problem, Dermalash may be worth the experiment.

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